Corporate Gifts

Forecast the Real Pay-off of Every Blog Post

Organic traffic is often called “free,” but every article carries an up-front cost (research, writing, design, backlinks) plus the ongoing effort of keeping it fresh in Google’s eyes. This calculator converts those inputs into hard revenue, profit and cash-flow so you can decide—before you publish—whether a topic deserves space on your content calendar.

• Step 1 – Quantify traffic potential. Use Ahrefs, Semrush or Google Keyword Planner for monthly search volume and CTR estimates.
• Step 2 – Enter your real conversion data. Pull the last 3–6 months’ average from GA4 or Shopify Analytics.
• Step 3 – Add production & maintenance costs. Include writer fees, graphics, link-building, technical tweaks.
• Step 4 – Hit “Calculate ROI”. Instantly see revenue, net profit, pay-back month, NPV and more in a clean KPI dashboard.

💡 Pro tip: Run the numbers on multiple keyword ideas. Prioritise the ones that break even fastest or deliver the highest lifetime profit.

SEO isn’t a one-and-done channel. A single article can compound in value each month—if it climbs the SERPs, converts visitors and stays fresh. Forecast its full financial impact below.

Interpret your numbers: Pay-back under 12 months is great for evergreen content; negative NPV means revisit keywords or conversion flow; surplus profit signals it’s time to scale with topic clusters and link-building.

Turn Insights into Action

Numbers only matter if they guide better decisions. Use these outcomes to sharpen your content strategy and budget allocation.

Next Steps

1. Export winning keywords and build a content calendar around the highest-ROI topics.
2. Set quarterly checkpoints to refresh traffic, conversion and maintenance figures—ROI improves as the article climbs the rankings.
3. Share the KPI tiles with stakeholders to secure extra budget for top-performing clusters.