CHOCOCRAFT BLOGS

In our Indian culture, marriage is considered one of the most significant milestones in a person’s life. Marriage is a sacred ceremony that celebrates not just a union of the bride and the groom, but their respective families as well. Preparations for marriages begin months in advance in India and each and every member of the family diligently prepares for all the pre-marriage and post-marriage rituals and celebrations and try to put their best foot forward with the arrangements. The ceremonies last from a few hours to an entire day. Since every ceremony is an important step towards the grand...

Motivation has been studied for years. Two well-known theories operate differently but have some common elements. Frederick Herzberg suggests five factors: achievement, responsibility, recognition for achievement, advancement, and the positive aspects of the job itself. Abraham Maslow envisioned a hierarchy of needs, in which each need is to be satisfied before an individual can work on a higher level. The first need is concerned with fundamental physical requirements – food, shelter and safety, while the final level is self-actualisation. Neither system focuses on financial rewards, except a most necessary means to an end such as in purchasing shelter and food...

India is known throughout the world for its myriad of festivals encompassing all religions and faiths. But one of the major festivals celebrated pan-Indian with much enthusiasm is the festival of lights, Diwali. Diwali is also a unique festival as it is celebrated by not just Hindus, but other religions as well. For most businesses and companies it is an important occasion and they give Diwali gifts to their employees. It is equally important to gift Diwali goodies and presents to clients to thank them for their business. Let’s explore the significance of Diwali and why it is an important...

While the rest of the world is busy preparing for New Year, an even bigger festival is coming up for all the lovebirds across the globe. Yes, we’re talking about the festival of love- Valentine’s Day. Whether you’ve been in a relationship for years or maybe you’ve just started dating, you can’t deny the importance of Valentine’s Day in your relationship. But merely wishing each other “Happy Valentine’s Day” on 14th February is not enough. The special woman in your life deserves to be swept off her feet on this joyous occasion with gifts and carefully planned dates. Women are...

Businesses all over the globe implement a wide range of strategies to increase their brand’s visibility among their potential customers. Among all the different strategies, promotional products are considered a powerful marketing tool. These play a pivotal role in creating awareness about your brand and drawing the attention of your customers. Most of the businesses shy away from investing in promotional products. However, such an approach will do no good for your business. Below I am going to highlight a few of the reasons that prove that investing in promotional products will benefit a business in the long run. Powerful...